San Diego 4×4 is seeking to have our social media marketing managed by an outside vendor until the time we can bring it in-house under a dedicated marketing manager. Located in a top travel destination, we prefer to use a local business who understands the culture of the region and the attraction it provides to tourists and travelers.
We are also looking to repurpose content generated for social platforms to be used for other channels yet to be determined. All content captured and created may be used for other marketing or promotional purposes and/or shared with our partners.
The four aspects we are looking to source out are: capturing content, creating assets, curating posts and converting engagements, for which there are additional incentives.
High-Level Goals
Our primary goal is to build a broad audience, engage with that audience and convert them to paid guests. This may seem like an obvious goal for any business, but we wish to do this through authentic relationships, just as we do in with our core offering: 4×4 Driving Experiences.
Areas of Focus/Work
We would like to engage with a vendor for a 6-month period to start. This would give enough time to allow for growth, generate enough data to analyze each metric and plan next steps. The following outlines the work we would like to engage in each month, preferably with a single vendor, but each area can be sent to different or multiple vendors based on workload and specific needs.
